Halal certification an international marketing issues

Fear the fire which has been prepared for those who reject faith, and obey God and the Prophet so that you may receive mercy. Fourth Revelation Surah al-Baqarah, verses Those who benefit from riba shall be raised like those who have been driven to madness by the touch of the Devil; this is because they say:

Halal certification an international marketing issues

Long-range Strategic Planning At SugarBun, we provide market research and input on new products development and testing. We strive to continuously improve on customer communications, product quality and customer service. We also continuously offer products which suit the taste of specific customer segments.

Advertising At SugarBun, we strive to deliver cost effective ways to generate brand awareness. Some of the media we used in the past include TV, Radio and Print Advertising, leaflets, and painted buses.

For the store itself, effective communication is achieved through attractive signages, menu and menu boards, posters and packaging. Promotions For the opening of new restaurants, Corporate Marketing provides assistance in creating a launch plan tailored to suit the particular market situation.

Corporate-wide promotions are conceptualised for implementation on a regular basis throughout the year to provide customers with added-value, and to increase trial or repeat customers. Promotional support materials for the store, e.

On-going Support The Marketing Team is readily accessible to the Franchisee for consultation and advice on how to plan and implement effective Local Store Marketing activities. Q3 What is the duration of the Franchise? A Franchise Agreement is issued on each unit for 15 years, with an option to renew for another 5 years.

A renewal fee of 2. Q4 Will SugarBun provide site and construct the building for me? Each Franchisee responsible for securing his or her own land and building. All potential sites must be submitted to SugarBun for written acceptance. You may choose or purchase or lease the land and construct the building.

Or you may secure a lease in which the landlord construct the building for you to our specification.

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non -Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), halal certification: an international marketing issues and challenges introduction in the muslim majority, malaysia, the concept of halal is an absolute key to Business Opportunities In Halal Industry - . IMPLEMENTATION OF HALAL ASSURANCE SYSTEM. Please be informed that, starting July 1, , the Department of Islamic Development Malaysia (JAKIM) will require all new applications of Malaysian Halal Certification under multinational category to implement Halal Assurance Management System before applying for Halal Certification.

Q5 How much is the initial franchise fee? The Franchise Fee for a single unit is RM60, For multi-unit franchisees, the initial franchisee fee will be decided by the Franchisor and the same goes for area development franchise.

Q6 Is there any fees involve? Monthly recurring fees to be paid to the franchisor: Q7 Is the Franchisee required to purchase all his equipment and supply needs from SugarBun?

SugarBun has approved equipment suppliers which are based on their ability to offer competitive pricing, service and support for our corporate-owned locations and franchisees.

The Franchisees, may, of course, choose to purchase equipment from other approved sources.

Halal certification an international marketing issues

Quality specifications on equipment are provided to allow the Franchisee to purchase goods meeting these standards and specifications in the open market.Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr.

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Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya, Kuala Lumpur, Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects.

Today, Halal trademark is an important marketing tool in the international arena particularly if the product is aimed at penetrating Muslim countries.

Muslim consumers will have greater confidence in purchasing such products without questioning its authenticity. Halal Certification: an international marketing issues and challenges INTRODUCTION In the Muslim majority, Malaysia, the concept of halal is an absolute key to consumption.

Muslim consumers nowadays are faced with a broad selection of products and services. The TUV Halal symbol can open new marketing avenues never before accessed.

The need to have confidence in the compliance to Islamic dietary laws is critical and therefore the Halal Certification along with TUV Austria’s logo makes it an essential and creditable combination. This study will also identify the position of JAKIM, which is the main Halal certification body in Malaysia, among the other main certification bodies around the world.

Issues regarding the natural, healthy, organic, Journal of International Food & Agribusiness Marketing, During this period, the governmental Turkish Standards Institute and other private certifiers have worked on getting Halal food certification right and establish scientific efforts to better monitor food and appropriate jurisprudence boards to decide issues according to Islamic law (Sheriah).

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