Mcdonald s consumer profile

McDonald's Supersize option, which includes a 7-ounce carton of fries and ounce fountain soda, has been targeted by critics as contributing to a growing obesity crisis in the United States where more than half the population is considered overweight or obese.

Mcdonald s consumer profile

Burn incident[ edit ] On February 27,Stella Liebeck, a year-old woman from Albuquerque, New Mexicoordered a cent cup of coffee from the drive-through window of a local McDonald's restaurant located at Gibson Boulevard Southeast.

Liebeck was in the passenger's seat of a Ford Probe which did not have cup holders. Her grandson parked the car so that Liebeck could add cream and sugar to her coffee. Liebeck placed the coffee cup between her knees and pulled the far side of the lid toward her to remove it.

In the process, she spilled the entire cup of coffee on her lap. During this period, Liebeck lost 20 pounds 9. After the hospital stay, Liebeck needed care for three weeks, which was provided by her daughter.

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Morgan filed suit in New Mexico District Court accusing McDonald's of " gross negligence " for selling coffee that was "unreasonably dangerous" and "defectively manufactured". Liebeck's attorneys argued that these extra seconds could provide adequate time to remove the coffee from exposed skin, thereby preventing many burns.

McDonald's claimed that the reason for serving such hot coffee in its drive-through windows was that those who purchased the coffee typically were commuters who wanted to drive a distance with the coffee; the high initial temperature would keep the coffee hot during the trip.

The plaintiffs argued that Appleton conceded that McDonald's coffee would burn the mouth and throat if consumed when served. Though there was a warning on the coffee cup, the jury decided that the warning was neither large enough nor sufficient.

Liebeck's attorney, Reed Morgan, and the Association of Trial Lawyers of America defended the result in Liebeck by claiming that McDonald's reduced the temperature of its coffee after the suit, although it is not clear whether McDonald's in fact had done so.

According to her daughter, "the burns and court proceedings had taken their toll" and in the years following the settlement Liebeck had "no quality of life", and that the settlement had paid for a live-in nurse. The association has successfully aided the defense of subsequent coffee burn cases.

Hot Coffee documentary[ edit ] Main article: This included news clips, comments from celebrities and politicians about the case, as well as myths and misconceptions, including how many people thought she was driving when the incident occurred and thought that she suffered only minor superficial burns.

The film also discussed in great depth how Liebeck v. McDonald's Restaurants is often used and misused to describe a frivolous lawsuit and referenced in conjunction with tort reform efforts.

Liebeck v. McDonald's Restaurants - Wikipedia

In reality, the majority of damages in the case were punitive due to McDonald's' reckless disregard for the number of burn victims prior to Liebeck. · McDonald's Consumer. Drilling down further, we see that the most popular type of Interests for the McDonald's's demographic is Food and Drink.

By looking further into our Audience insights under the Interests category, we see that our McDonald's demographic also follows Recreational Activities and /fast-food/  · Leaving McDonald's Web Site You are leaving the McDonald's Corporation web site for a site that is controlled by a third party, not affiliated with McDonald's.

The content and policies, including the privacy policy, on the site you are entering may vary from McDonald's viewpoints and McDonald's is still the most visited restaurant for the demographic, according to analysts at Morgan Stanley.

Morgan Stanley. Chipotle is the first fast-casual chain to appear on the list, coming.

Mcdonald s consumer profile

This Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Description: McDonald's Corporation is the world's leading global food service retailer. The Company operates and franchises McDonald's restaurants, which serve a locally-relevant menu of quality food and beverages sold at various Once a pioneer in the fast food industry, McDonald’s Corp.

(MCD) has gone stale. Consumers slowly stopped eating at the restaurant after the documentary “Super Size Me” was released in

Company Overview | McDonald's